Coverart for item
The Resource Global marketing strategies, Jean-Pierre Jeannet, H. David Hennessey

Global marketing strategies, Jean-Pierre Jeannet, H. David Hennessey

Label
Global marketing strategies
Title
Global marketing strategies
Statement of responsibility
Jean-Pierre Jeannet, H. David Hennessey
Creator
Contributor
Subject
Genre
Language
eng
Cataloging source
DLC
Dewey number
658.8/48
Illustrations
illustrations
Index
index present
LC call number
HF1416
LC item number
.J43 2001
Literary form
non fiction
Nature of contents
bibliography
Label
Global marketing strategies, Jean-Pierre Jeannet, H. David Hennessey
Instantiates
Publication
Bibliography note
Includes bibliographical references and indexes
Contents
Introduction -- Understanding the global marketing environment -- Analyzing global marketing opportunities -- Developing global marketing strategies -- Designing global marketing programs -- Managing the global marketing effort
Control code
46641745
Dimensions
24 cm.
Edition
5th ed.
Extent
xxi, 762 p.
Isbn
9780618071883
Lccn
00133788
Other physical details
col. ill.
System control number
(Sirsi) a68658
Label
Global marketing strategies, Jean-Pierre Jeannet, H. David Hennessey
Publication
Bibliography note
Includes bibliographical references and indexes
Contents
Introduction -- Understanding the global marketing environment -- Analyzing global marketing opportunities -- Developing global marketing strategies -- Designing global marketing programs -- Managing the global marketing effort
Control code
46641745
Dimensions
24 cm.
Edition
5th ed.
Extent
xxi, 762 p.
Isbn
9780618071883
Lccn
00133788
Other physical details
col. ill.
System control number
(Sirsi) a68658

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